Elizabeth City Location:

113 South Water Street, 2nd Floor 
Elizabeth City, NC 27909

Mailing: P.O. Box 383
Elizabeth City, NC 27909

Toll Free: (800) 950-5121
Phone:     (252) 338-5121
Fax:          (252) 338-7568

Outer Banks Location: 

704 Blue Jay Street
Kill Devil Hills, NC 27948

Toll Free: (888) 479-9797
Phone:     (252) 261-8144
Fax:          (252) 261-7677

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Congratulations William Whichard and John Woolard for achieving the

2017 Premier Advisor designation with Wells Fargo Advisors

William A. Whichard, Jr., Managing Director - Investments and John H. Woolard, Jr., Managing Director - Investments, have once again earned the distinction of Premier Advisor with Wells Fargo Advisors. 

Bill and John are among a select group of Financial Advisors who meet or exceed Wells Fargo Advisors' high standards as measured by one or more of the firms' criteria for business production, completion of educational components and professionalism.   


Our practice believes that good financial decisions don't have to be confusing. We provide strategies designed to help you achieve more of your financial goals.
This site will not only introduce you to our company philosophy and services, but it will also offer a wealth of educational articles, newsletters, and calculators--all designed to keep you up-to-date on financial issues, strategies, and trends.

Our Mission
To provide our clients with a cohesive and comprehensive plan that enables them to enjoy the freedom that comes with achieving their financial and lifetime goals.
In each relationship we try to put ourselves in your shoes and strive to thoroughly understand how investing affects your life.  In an effort to achieve this deeper understanding, we take time in our relationship with you - learning about your situation, your goals and priorities and your risk tolerance.  Only then can we provide a totally comprehensive strategy.  As your lifetime financial advisors, we put the pieces together to create the right plan for you.  We believe applying the principles in our mission means truly understanding the importance of your financial goals.

2018 Outlook: Moving Ahead in an Aging Recovery


A long economic expansion has made many investors complacent with some willing to trade increasing levels of expected risk for shrinking levels of expected return. Yet the strategists at Wells Fargo Investment Institute believe many asset prices have risen ahead of fundamentals. In such an environment, they suggest investors should exercise greater caution in their search for opportunities.

You can find the strategists' perspectives on the year ahead in the "2018 Outlook" report (PDF) and video, which look at what investors might see from stocks, fixed income, and other investments.

Call if you have questions or if you want to discuss whether you need to make adjustments to your investments to help prepare for the months ahead.


Generational Influences on Financial Decisions

For most investors, spending and investing patterns change as they age, acquire liabilities, and accumulate wealth. It's important that investors understand the forces that shape each generation's investment behavior and how the pursuit of financial goals differs from generation to generation.

In "Seeing Wealth Differently Across Generations" report (PDF) and video, strategists describe how each generation - Baby Boomers, Gen X, and Millennials - participates in today's economic and financial markets. This report also discusses the unique attitudes, shaped by the financial events of each generation's time, that have influenced how they invest.


Understanding the strengths of women investors

Check out the new report titled Women and Investing- Building on StrengthsWomen comprise more than half of the U.S. population, but no two women are the same when it comes to managing their money. Overall, women investors are more inclined to invest for the long term and stick to their investment plan.

To learn more about how women investors can take advantage of their strengths as they take charge of their investments, read the new "Women and Investing" report (PDF) and watch the video from Wells Fargo Investment Institute.





     In the News:


Click on the links below to view current articlesl

Global Perspectives - The U.S. Economic Expansion is Maturing

Geopolitical Tensions Flare - What Investors Should Do












FINRA’s BrokerCheck Obtain more information about our firm and its financial professionals
FINRA’s BrokerCheck Obtain more information about our firm and its financial professionals